Twix Bag

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Ad campaign featuring junk food packaging as designer evening bags.

by: Lee Yaniv licence: Copyright / All rights reserved tags: bag food ad campaign

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15 Comments for: “Twix Bag”

1. jeff Says:
   

   I dont want to be mean, but this is not a good idea.

2. rogerXD Says:
   

   hi Jeff,
   why do you think it is not a good idea?
   I think it is quite provocative, cute and well executed.

3. Kula Jon Says:
   

   Great Idea! Maybe it should be for herpes medication or condoms! What the hell is wrong with people?

4. clifton taylor Says:
   

   I like it. Seems like it could be big with the teens.

5. Smartasc Says:
   

   Seriously? I’m sorry that sounded harsh - I’m sure the product companies would love to hand out freebies like this but don’t we already get WAY too much advertising already? On our shirts, pants, glasses, shoes, and everywhere you turn there is a brand name.

6. Emily Says:
   

   It’s harmless exploitation of a sugary treat — I love it. This sort of meshing of advertising and fashion has been around for decades — no ones died of it yet.

7. Wordsmith Bob Says:
   

   I would only hope that some sort of deadly heavy metal leeches into the candy . . .

8. Melissa Says:
   

   I would use this bag in a heartbeat. Its got the classic touch of a clutch, but the candybar logo gives it a unique, whimsical feel.

9. Xander Says:
   

   lol Bob.

   I’m a teen and I don’t find this even remotely appealing. It would’ve been a half decent evening bag without the logo. But they just ruined it.

10. jeff Says:
    

    roger, its a bad idea because.

    1- it is a bag, shaped like trash.
    2- it is visual unappealing. -gold sequines-
    3-if i saw someone carrying one i would laugh at them immediatly, male or female.
    4-we do not need any more advertising on clothing.

    cant tell which size it is, pencil case size or purse size. if it is a pencil case, it will be put inside of another bag, and all the sequins will be destroyed. if it is purse size then why on earth does it open on the small side? now people have to shove their entire arm into a bag to get the things at the bottom. if it opens from the long side, what is the purpose of the long gold chain hanging from it?

    a few more, or better pictures might help me with which of the above paragraph is true. maybe a size comparison one.

11. rogerXD Says:
    

    hi Jeff,
    I don’t agree with your points, sorry.

    1.1 since when a rectangle = trash?
    2.1 visual unappealing? maybe you are only aware of guy/tech style trends….
    3.1 you should not laugh at anybody just because they are wearing something you don’t like
    (or you want the rest of the world that has different taste than you, laugh at your face?)
    4.1 I agree on this, but Twix is more fun than Adidas or Nike :)

    *check some other purse styles that doesn’t look like an iPod :D
    http://www.shinyshiny.tv/2006/06/toaster_purse.html

12. Amy Says:
    

    This is NICE! it’s provocative, shiny, tiny, mixing stuff that has nothing to do together in a very ironic social critic
    i love it!

13. iynque Says:
    

    Except for the candy logo, it’s cool.

    These days, identity and personality are not permitted to be inherent and are instead based on social circles, branding, and consumption patterns.

    I am not Twix.

    ….but another logo might work.

14. Caro Says:
    

    no no, i REALLY like the candy logo… i love twix.

    i mean, whats the diff between this and tshirts? one of my fav shirts is a coke shirt, and i would definitely love a coke purse =] i think its adorable

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